Celebrate with branded promotional products! Through the upcoming months, there are several somewhat obscure holidays that will be celebrated large and small throughout the country. Why not use these holiday events as an opportunity to create some buzz with promotional merchandise?   Fall Begins 9/22 Celebrate the official beginning of fall, AKA everyone’s favorite season, in style by adding your branding to staple pieces ideal for the cooler temperatures to

Who are they? Who are millennial customers? And what, exactly, do they want? Businesses everywhere have posed these questions and brainstormed ad nauseam, as millennials continues to dictate trends and spending habits. According to Accenture, the roughly 80 million millennials in the U.S. spend approximately $600 billion on shopping. Doesn’t that seem like a number your business wants to be a part of?   Millennials are worth the challenge. Predicting

Proper product development is essential. Don’t be “that guy”, get branded merchandise right the first time around. In our final Merchandise Mishaps post, we’ll discuss the last few most common mistakes company’s experience when beginning a branded merchandise initiative. Don’t be these guys – with the help of Staples Promotional Products, we can get your branded gear campaign kicked off the right way.   They create a centralized program… but

Think Long Term and Build Employee Loyalty With employee retention rates declining, maintaining an established, loyal employee base is a concern for employers. In the past, employers could count on an employee’s company lifetime lasting upwards of 10 years. Employees were often seen to work for promotions and achieve great successes within an organization. Recently, however, employee loyalty has been changing. Nowadays, employees are more likely to get pay increases, improved

Consider Custom Apparel If you’re looking for a promotional product that your audience will love and something that will generate tons of impressions, consider custom apparel. People love receiving free t-shirts! But you don’t have to limit yourself to just t-shirts. There are many options out there for promoting your brand on apparel. Check out these ideas!   Performance Gear: Watch Your Brand Perform Take your brand to the next

It’s true what they say: everyone makes mistakes, even when it comes to product design. But, you’re not just anyone. You like to get things done and get them done right. Staples Promotional Products is here to help you avoid time-consuming and costly mistakes by outlining some of the most common mistakes companies make when selecting branded merchandise. Here are just a few examples.   Settling for “logo slaps” Most companies

Fidget spinners are turning so quickly, it is hard to keep up. The first major appearance for the fidget spinner was at Toy Fair New York in February 2017. Stores began stocking them in March and by early May 200 million had shipped to retailers. Prices range from under $5 to over $20. The whirlwind in sales hasn’t come without some controversy. Some schools have banned them, saying spinners are

Social Media is King in 2017 Although there’s a lot of hoopla in the media about millennials being glued to their cell phones, they’re not the only generation guilty of this. With two-thirds of the world’s population (Internet users) using social media, alongside the continued growth of ad blockers being utilized by this same demographic, it makes sense for marketers to be thinking about ways to capitalize on this trend.

“Half the money I spend on advertising is wasted. Trouble is… I don’t know which half.” –John Wanamaker, Department Store Innovator and Marketing Pioneer This is exactly the way most enterprises regard branded merchandise. They know they’re spending a lot, and they know it’s helping somehow — but they don’t have a strategy to maximize the effectiveness of their investment. The fragmented market is partly to blame. Over 20,000 North

Picture the following… You’re in the airport waiting (semi) patiently for your plane to arrive. You’re standing in line at the local coffee shop waiting to order your favorite macchiato. Or you’re outside of your child’s school waiting to pick them up. Now, what do all of these situations have in common, besides being exercises in patience? If you’re in a sales position, all of these situations may be an


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