Show your appreciation with creative gift sets for your employees. In today’s workplace, being overworked and underappreciated has unfortunately become the new normal. And with demands for more time and effort ever growing, employees are feeling increasingly underappreciated in the workplace. This lack of recognition can lead to high turnover rates, which can be detrimental for any organization. According to one study, 55 percent of workers would leave their current

Mark milestones and other celebrations with branded gift kits. In today’s corporate landscape, employee retention is more vital than ever before. So, it’s important to ensure that your associates feel valued and know that all their hard work is appreciated. When one of your employees is doing an awesome job, don’t let it go without note. Enter: gift kits! Showing your employees that they are valued not only as employees,

Warmly welcome new hires with gift sets they’ll love. Properly welcoming and guiding new employees should be more than just sending out a mass email. To successfully integrate new employees into your company, you need to show them that you are truly and enthusiastically glad to have them, that you’re excited to add them as an asset to an already top-notch team. Successful integration not only leads to longer retention,

In today’s corporate landscape, employee retention is more vital and more challenging than ever before. Especially since the emergence of a trend, particularly amongst millennials, called job-hopping. It’s exactly what it sounds like: the younger generation is moving from job to job at a much more frequent rate than in previous generations. In fact, studies have shown that six in 10 millennials are open to new job opportunities. While these

The current generation of hometown businesses can’t rely on the success of past generations. New challenges mean new tactics and rethinking business operations. “If you’re coasting along, relying on that small town monopoly, your days are numbered,” says Becky McCray, who blogs on Small Biz Survival. “That new competitor in town is a wake-up call.” People are willing to travel to nearby towns for larger product selection. Additionally, online shopping

Measuring Your Promotional Products Success Throughout the Customer Journey Measuring marketing initiatives isn’t always black and white. It requires quite a bit of interpretation, and they usually take several steps before lining up with actual sales dollars. This isn’t always quickly accepted by organization leaders who are looking for results driven initiatives, making it even more burdensome to you to prove why the strategies suggested at the beginning of the

Marketing Initiatives by the Numbers Global ad spending continues to rise, as reported by eMarketer, 2017 overall paid media spend will increase by 7% to $584+ billion. And with this increased spend, businesses across all industries can expect a continued surge of competition in their markets as more businesses are capturing the attention of your current and prospective customers with these large marketing budgets. Why allocate budgets to marketing initiatives?

Red means stop. Green means go. Blue for boys and pink for girls. Color plays an integral role in our lives from very early on. Whether or not you’ve actively thought about it, you’ve been influenced by color in some way or another throughout your life. That’s quite clear. It might color you surprised, though, (pun intended) to learn about how color even goes through phases of popularity based on


Oct 2017

Making Headlines

“On the average, five times as many people read the headlines as read the body copy.” -David Ogilvy. Let’s face it: writing isn’t an easy thing for everyone (present company excluded). Writing headlines can be even more of a challenge. But, a good headline can make or break engagements with your article, post or whatever it may be that you’re promoting. It sets the tone for the rest of the

Program Members are Exclusive Members Membership programs, such as industry associations or consumer-based businesses like Costco and Sam’s Club, have been around for a long time. And in the past few years these service model relationships have continued to grow and expand, even taking over or enhancing benefits like loyalty cards and rewards programs. Finding a balance between differentiating the offering and maintaining a profit line can be a struggle


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