What’s in your medicine cabinet?

For more than a quarter of U.S. consumers, the answer includes promotional health and safety products.

This category of promotional products spans a wide variety of helpful items. Medicine bottle openers, sunscreen, lip balm, band-aids and entire first-aid kits are all examples of products that can be customized for your brand.

According to the Advertising Specialty Institute’s 2016 brand impressions study, 30% of U.S. consumers own a logoed health and safety product. This number is up from 9% in a previous study.

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Women are significantly more likely to own a logoed health or safety item. These products are a little more popular and influential in the states of Michigan, Nevada and West Virginia.

These products don’t just stay in the medicine cabinet, either. Consumers take health and safety items with them.

You never know when you’re going to need a band-aid. Also, promotional health and safety products are often travel size, which is great whether you’re on vacation or on the road for business.

Obviously, health and safety products are a good match for brands in the health and pharmaceutical industries. However, this category applies to many other types of businesses.

Taking the travel angle, health and safety items like sunscreen and travel size personal care products can be great options for hotels, transportation, insurance companies and more.

Organizations that work with elders, such as nursing homes, can find a lot of great product ideas in this category.

Here are some more great ideas on how to use your brand to help people stay healthy and fight the flu: