Want to make someone’s day a little easier. Equip them with the right desk accessories.

Almost any supply used during the workday can be customized to promote your brand. Chargers, desk organizers, calendars, writing instruments are all essential in nearly every office and workplace.

And workers – whether they are your own employees or your customers – appreciate these items.

According the Advertising Specialty Institute’s annual global survey of the effectiveness of promotional products, 41% of U.S. consumers possess logoed desk and office accessories.

Desk accessories are even more popular in Hawaii and Alaska, where close to 70% of consumers report using them.

Men are slightly more likely than women to have these items. But either way, branded desk accessories have an average lifespan of 14 months. That’s a significant amount of time and represents hundreds of brand impressions. So much repeated exposure makes branded desk accessories a great value to advertisers.

Undoubtedly, their functionality is why logoed office products are so popular among consumers. People are more likely to keep an advertiser’s gift of any kind if it is useful. And desk items can help them get through their work days. Plus, everyone loves getting something for free that they might otherwise have to purchase.

Wondering how to incorporate logoed desk accessories into your promotional marketing plans?

Here are a few ideas.

  • Welcome new staff with employee welcome kits, including such items as notebooks, writing instruments, stress relievers.
  • Keep your brand in front of customers with low-cost, logoed giveaways they can use every day, such as sticky notes, paper clip holders and tape dispensers.
  • Reward hard-working employees and thank VIP customers with higher value logoed desk products, such as charging stations and USB-powered fans or speakers.