Are women more hydrated than men?
They might be. According to the Advertising Specialty Insitute, they own significantly more pieces of branded drinkware than their male counterparts, on average.
Drinkware, including cups, mugs, sports bottles and other products made for containing beverages are one of the most popular forms of promotional products. In general, the more useful a product is the better its reception will be among your brand audience.
Everyone drinks – water, at least. So, in theory, beverage containers are convenient for every customer.
The key to a successful drinkware promotion is to identify what type of drinkware best suits your target audience. Do your customers need coffee mugs for the office, water bottles for morning jogs or thermal tumblers that can keep java hot for hours?
THINK ABOUT THAT AS YOU PERUSE THIS INFOGRAPHIC ABOUT LOGOED DRINKWARE: