IT’S OFTEN SAID THAT REALLY GOOD PEOPLE WILL GIVE YOU THE SHIRT OFF THEIR BACK.
By that logic, really smart brands will give you a shirt for your back.
Promotional shirts are well-received by consumers and popular across all demographics.
Of course, there are some corners of the world and social groups for which logoed shirts are even more popular. But on the whole, according to the latest Global Advertising Impressions Study by the Advertising Specialty Institute, 44% of U.S. consumers report owning at least one promotioanl shirt.
They’re slightly more popular among youth, men, political independents and Latinos.
Learn more in the following infographic and by reviewing the entire Global Advertising Impressions Study.
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