This exclusive brand of white papers from Staples Promotional Products utilizes third party research, business reports and actual case studies to help keep you informed about trends and developments impacting all kinds of companies. Recent SmartPapers include:

Sustainable Success.

How sustainability affects your business and how promotional products fit into an overall eco-friendly strategy.

Your Brand and the People who Love it.

Your brand and the people who love it.

Find and develop your brand’s super fans and they’ll share the message about your company



Beyond the Plain White T-Shirt

Trends and styles to consider when investing in promotional shirts.

At the Booth and Beyond

At the Booth and Beyond

Tradeshows are a great opportunity to connect with customers, interact with partners and build new relationships.

Products for Kids

Why Spend More on Products For Kids?

Don’t skimp on apparel and toys for youngsters. The extra investment is worth it.


Goals and Budget Worksheet

Measurable Tradeshow goals and a detailed budget help you get a good return on investment. This worksheet simplifies the process so you can move forward with confidence.

Printable Checklist

Tradeshow Checklist

Read about all of the little (and not so little) tasks you’ll need to complete before, during, and after your tradeshow.

Plastic Bags Banned

Plastic Bag Bans

Changing attitudes about single-use plastic can become opportunities for your brand.

Worthy Cause Marketing

Cause Marketing

Promoting a worthy cause is good for your company and the community.

Motivate your team

Rewarding sales. Using noncash rewards to motivate your team.

Want to drive more sales? Try incorporating noncash awards into your incentive strategy

Customize apparel

Your guide to popular apparel decoration techniques.

The possibilities are limitless when it comes to customizing bags, caps and clothing for your brand.