Cultural trends and effective merchandising.

“Culture must come to be perceived not as an extra, as a form of ‘decoration,’ but as deeply useful. It can answer political and even existential questions.” – Miuccia Prada

In part 1 of this series, we took a look at how the cultural trends of an aging population, shifting gender roles and women’s empowerment affect merchandising. In this post, we’ll take a look at some other trends and how you can use them to effectively promote your brand.

The lines of childhood and adulthood have been blurred.

Depending on your point of view, kids today are either growing up too fast, or not fast enough. Thanks to the internet, they’re exposed to more ideas and information at an earlier age. At the same time, more millennials live with their parents than any previous generation.

So what does this mean? Paradoxically, brands like Fendi, Moschino and Anya Hindmarch are incorporating more playful elements into their designs, while children’s fashion is trending more adult.

To reach New Adults, select items with whimsical designs or fun art patterns. This tells them that you understand them, which is key to growing business, recruiting new employees or simply hanging onto

Emojis are replacing words.

Technology has left us trying to figure out how to express emotions, ideas thoughts and humors without the use of facial expressions. Emojis, gifs and image macros are the new language of technology. They give the modern people a way to better express themselves and complex messages to different audiences at the same time.

Using emojis for t-shirt art or for special items is a great way to be on trend. They’re also great at marketing to younger demographics.

Green isn’t just a buzzword.

Modern consumers are concerned about product lifecycles, from how they’re being manufactured to what happens after they become waste. This is why many manufacturers are investing in alternate fibers like drought-tolerant cottons, polyester made from recycled plastic bottles and apparel made from recycled clothing.

At Staples Promotional Products, we’ve sought out several green vendors and we continue to find more. Products like tumblers made from recycled bottles from Usful Glassworks are both really cool and environmentally friendly.

To stay on trend with the latest cultural trends and how they can help your brand be as impactful as possible, be sure to check back with regularly.

micahMicah Ary Owens is a Senior Corporate Merchandiser for Staples Promotional Products. She loves finding products that find a spot in people’s lives. That means quality, on-trend products with great decoration. Her passion is bringing style and fashion to promotional products, because that helps clients create a clear brand voice and make a strong emotional connection with their customers.