Creative promotions make your brand unforgettable.

In an increasingly competitive marketplace, it’s important to find a way to stand out from the competition. To draw attention to your company’s brand, services or event, you need to find a way to be not only noticed, but remembered. Think outside the box with creative promotions that are fun, stand out and make an impact.

Here are some ideas to help you get started in creative promotions:

1. Be unexpected

Never underestimate the power of novelty. Unexpected ideas are a great way to attract attention. You can play with things like packaging or form to surprise and delight. People love the unusual and charming, whether it’s tea bags shaped like a goldfish or waterproof watches shipped in a liquid package.

2. Create a personal connection

Coca-Cola has been known for incredible marketing for a long time, but they really outdid themselves with their “Share a Coke” campaign. Consider personalizing your own offerings in a way that’s appealing to customers. People love to feel special, and just think of all the Tweets and Instagram posts that could be generated.

3. Consider guerilla marketing

Guerilla marketing is a great option when your budget is tight. A high energy use of imagination, it’s an unconventional promotional approach. By interrupting the norm in an evocative manner, it sticks in the mind of its audience, but also requires a degree of risk. Guerilla marketing isn’t the right approach for every company. Highly regulated industries like finance may find their marketing budgets better served elsewhere.

4. Make a kit

Sending out marketing materials that are a complete package creates a situation where the sum is greater than the parts. Staples Promotional Products had a marketing campaign called PICT showcasing our expertise in Products, Ideas, Creativity and Trends. Each of the included pieces stands on its own, but when assembled together, they send a powerful message about Staples and what we can do for our customers.

From Ideas to Reality

These ideas are just a start. There are an unlimited number of ways to use creative promotions to increase your brand’s reach. And who knows? Your idea may be the next viral marketing sensation. You’ll never know unless you try. Talk to your Staples representative or visit to get started today.