Attention-grabbing and unforgettable branded merchandise.

Here’s a fun fact: the average person has an attention span of a measly 8.25 seconds. That’s down from a comparatively robust 12 seconds two decades ago. As a marketer, that’s bad news for you. It means you have even less time to attract someone and make an impression. You need to find the very best attention-grabbing items to maximize your brand’s impact.

But when the man on the street has a shorter attention fan than a goldfish, just how do you do that? Especially when you’re somewhere like a tradeshow where there are a thousand different stimuli competing for attention?

Here are some ideas:

  1. Be different – If you want people to notice you, you have to stand out. And that means being bigger, bolder, more unique. Maybe it’s the outfits your team wears – vibrant pink or tie-dye stands out in a sea of khaki. Or maybe it’s in your giveaways. If everyone else is giving away flash drives and pens, consider giving away a food item like martini olive-shaped chocolate-covered nuts. That’s not to say pens and flash drives aren’t fantastic promotional items – they are, and will generate tons of impressions. But wouldn’t you rather be the company that’s known for the really unique candies?
  2. Augmented reality – Another great way to help your brand stand out is by augmenting reality. Think about taking clients on a virtual drone ride thanks to VR glasses. Unforgettable and unlike what anyone else is doing, it’s easy to make a reality.
  3. Create a connection – The simplest, and perhaps best way to make sure your promotions are attention-grabbing is by using promotions that will create an immediate connection. And it doesn’t have to be a huge gesture. If your core demographic is runners, a small item like a headband to keep the sweat out of their eyes sends a strong message that you understand their needs. And that forms a connection that will keep their interest.

It’s not easy to find attention-grabbing ideas in an age of smartphones, video games and other technologies to distract us, but with a little effort, you can find things that will work for you.