Bento Boxes – A Merchandising Trend on the Rise
Bento Boxes – more than just for lunch.
Have you ever been to a Japanese restaurant for lunch? If so, you’ve probably been served your lunch in a tray, with each item in its own compartment. It’s a bento box. And now they’re making their way out of Asian restaurants and into corporate gifts. Here’s an in-depth look at this hot trend.
The history of the bento box.
Bento boxes have existed in Japanese culture for centuries, tracing their roots all the way back to the Kamakura period when cooked and dried rice was served in a small bag that made it convenient for eating on the go. In the Meiji period of the late 19th and early 20th century, the first ekiben, or train station bento was sold, providing meals on the go for hungry travelers.
Bento boxes declined in popularity after World War II, but by the 1980s, microwaves brought them back into popularity. They’re now a common sight among Japanese workers, at schools, and of course, in Japanese restaurants around the world.
Bento boxes – not just for lunch anymore.
Because bento boxes as a fun and convenient way to deliver food, some companies recognized they would be ideal for things like candy. And just like that, the candy bento box was born. Featuring a selection of sweet treats, often of your choice, the candy bento box is a great gift. They’re perfect for the holidays or anytime you just want to say thank you.
Featuring packaging that can be customized to your brand, it’s a great way to promote your business. And food is always a great gift. A recent industry study showed that food is the most popular gift item for customers and prospects, and for good reason – everyone loves treats.
So if you’re looking for a way, to show associates, clients and business partners how much you value them, bento boxes are a trend on the rise.