California Prop 65’s Impact to Your Brand
The California Safe Drinking and Toxic Enforcement Act of 1986 (commonly called California Proposition 65) was enacted over 30 years ago. The intention of California Prop 65 was to provide consumers with the right to know if a product exposes them to a chemical(s) specified on a list published by OEHHA (California Office of Environmental Health Hazard Assessment). This ever growing list of carcinogens and reproductive toxicant chemicals currently exceeds 850. Products containing merely one of the chemicals can trigger the need to provide a warning label if distributing within the state of California.
While warning labels certainly are not new to the State of California under Proposition 65, changes in labeling guidelines will go in to effect on August 30, 2018 and will be applicable to products manufactured after that date. The new label contains a slightly different format with a triangle and exclamation point along with a P65 website link. Here’s an example of the new label format:
WARNING: Cancer and Reproductive Harm – www.P65Warnings.ca.gov.
The new labeling will appear in marketing materials, on websites and will be affixed to physical products for the end consumer to “have clear and reasonable” warning at the time of purchase. Staples is already preparing for the changes throughout our supplier network and distribution center. We’re constantly monitoring compliance changes and will be ready for implementation prior to the August date.