Camp Out With Your Brand
Take your brand outdoors.
According to the 2018 North American Camping Report, sponsored by Kampgrounds of America (KOA), camping is rising in popularity across the United States. The report shares a number of interesting statistics including the fact that, “77 million U.S. households have someone who camps at least occasionally.” Since 2014, more people are camping, with over six million new camping households. The majority are camping as often as three times per year, which has increased by 64%. In 2017 alone, there has been an increase of 2.6 million camper households with representation among all ethnicities.
Why is camping becoming an emerging trend among the younger generations in particular?
Their key reasons for camping include spending more time with friends and family, being physically active and improving their overall emotional well-being and health.
The benefits of spending time in nature are well-researched and now well-known in many American households. As a result, more and more people are spending time outdoors to unplug from an increasingly digitally-saturated lifestyle. They’re inhaling fresh air and renewed perspectives and exhaling unnecessary stress, worries and the digital dependency of modern life.
Close out the year in the Great Outdoors.
As the year comes to a close, there’s still time to rejuvenate out by the roaring fire. Outdoor gifts are perfect for encouraging hitting the reset button in the great outdoors, particularly for those who see time spent indoors as time wasted. Gift-giving season provides an opportunity to show your appreciation for your partners by giving them a chance to reboot from the events of the year.
From layering needs to essential camping gear, you can get inspired and find the ideal outdoor gifts for hiking, camping and hunting. Take your brand on its next adventure with the branded merchandise in the 2018 Seasonal Idea Book.
Whether you’re shopping for camping connoisseurs or tailgate masters, show appreciation for the outdoorspeople in your life by gifting them with essentials that will allow them to enjoy the end of the year out in the open air.
Visit YourBrandPartner.com/seasonal to find your hub for all things holiday.