Staples helps make a difference.

Using your brand to do some good in the world is more than just a talking point at Staples Promotional Products. It’s something we believe in. And for a recent marketing initiative we used promotional products to help make a difference in the lives of people all around the globe.

The Challenge

As part of our marketing efforts, we created special product kits for use by our sales team. Known as PICT kits, they’re a way for us to showcase our expertise in Products, Ideas, Creativity and Trends. Our merchandisers identified a growing trend in promotional products that benefit a good cause.

We wanted to highlight all the products and solutions we offer that can make a difference in the world, while at the same time promoting our creative prowess and using our own brand to do good.

The Solution

We decided on three products for the PICT kit that would meet these requirements. The PICT kit included a custom-designed t-shirt from Combat Flip Flops, a branded tote bag from FEED, and a customized sunglasses case from Helping Hand Partners in partnership with WORK+SHELTER.

Each of these items, in addition to being brand-able, helps make a difference in the life of those in need. Combat Flip Flops provides employment and educational opportunities to vulnerable people in some of the world’s most dangerous countries, including Afghanistan, Laos and Colombia. FEED provides school meals to hungry and at-risk children in the U.S. and abroad, and Helping Hand Partners provides assistance to a wide variety of worthy causes. WORK+SHELTER, in particular, provides stable employment for women in India, a historically underutilized segment of the workforce.

The Result

Each PICT kit made a difference in the lives of 41 people. The sunglasses case helped employ 30 women, the FEED tote provided 10 school meals through Feeding America for children in food-insecure households, and each t-shirt provided one day of schooling for one Afghani girl.

With 344 kits distributed, we provided a year of schooling for one girl, 3,440 meals for hungry American children, and economic stability for 30 women. That’s a lot of positive impact, and that feels good for everyone involved.