Case Study: The Trade Show Experience
Using custom bags to create a tradeshow experience.
When you think about Staples Promotional Products, you probably assume that we’re experts at marketing – it’s our business, after all. Well, you’re right, but even we can’t get by on just the strength of our name. We put in as much time and thought as you to ensure that we create the best experience possible. And when it comes to tradeshows, we want to create an event that visitors won’t soon forget.
Here’s a look at what we did at our most recent sales show:
Our annual sales tradeshow is a gathering of the biggest vendors in the world of branded merchandise. As hosts of the show, it was vital that our booth both conveyed our expertise. Our main show focus (along with the release of the 2016 Idea Book) was on YourBrandPartner, social media, and engaging our sales team to use them, we needed to drive traffic to our booth. We decided the best way to do this was with an innovative giveaway.
We decided the best way to get visitors to our booth was with an item everyone would use regularly – a tote. But we didn’t want any ordinary bag. We wanted something that would stand out. And this led us to RuMe, Inc.
RuMe offers a wide variety of bags and totes, but we decided on one that could be customized with pictures of show attendees. This not only allowed us to gather contact information, but provided a further touch point as we sent them the finished product.
Here’s how it worked:
Visitors stopped by our booth, where we had a photo booth set up, complete with props. We snapped a photo of each participant or group of participants, which was then sent to RuMe to be printed on a bag. A few weeks later, the bags were sent out using the contact information provided.
We also allowed people to share the pictures on social media, which also allowed us to collect their name and information for further lead generation.
The bags were a big success. People loved the photo booth atmosphere and enjoyed creating fun poses using the props. This allowed us to make significant strides with our team members and get them excited about using the content on YBP, as well as use our social media presence to support their sales efforts. Now our customer-facing reps are using these pieces and tools to speak to their customers about the fun they had during the experience, growing the potential for our customers’ brand awareness campaigns
Overall, it was an excellent tradeshow experience. We saw a huge benefit in our internal partnerships and have even seen it expand outwardly to customers.