The time of year for camo materials has finally arrived.

When it comes time to consider new and innovative ways to make your brand more powerful, think about going invisible with camouflage patterned merchandise. Here’s what you need to know about selecting the proper camo pattern to represent your brand.


There are different styles of camo

Believe it or not, there are several different kinds of camouflage prints. Throughout history, different kinds of camo have been used for different purposes. The traditional pattern that most likely comes to mind when you hear the word camouflage is the US Woodland camo. This camouflage pattern was adapted by the US Army from 1981 to 2006. In addition, what may come to mind is the more recently adapted, digital military pattern, called MARPAT. Overall, there are 13 distinguishable patterns.


The different styles actually mean something

Since there are several different kinds of camouflage, it’s important to distinguish their purpose. The more military-based camo has obvious uses, but the differences in hunting camouflage are our focus. Our vendors offer several different options for whatever your game of choice may be. Patterns range in the style of plant represented as well as the colors incorporated. They’ve even got pink for the ladies!


Select your camo based on what your end user is most likely to use it for

If you’re not quite sure where to start, one of our vendors, RealTree, has provided a helpful tool. This tool can help you discover what camouflage print is ideal for you based on region and game selection. Being knowledgeable about the type and color of camouflage shows your audience that you’re dedicated to providing products that are meaningful and useful to them.


Contact your Staples representative or visit today to browse our wide selection of camouflage products!