Program Members are Exclusive Members Membership programs, such as industry associations or consumer-based businesses like Costco and Sam’s Club, have been around for a long time. And in the past few years these service model relationships have continued to grow and expand, even taking over or enhancing benefits like loyalty cards and rewards programs. Finding a balance between differentiating the offering and maintaining a profit line can be a struggle

Create Spirit within Your Employee Base to Drive Loyalty and Sales Opportunity Shira Goodman, Staples CEO, communicates regularly with associates through store and location visits, telecasts, blog posts, vlog posts and so much more. Associates are invigorated and enthused with her communications and her ever-present positive energy. And with these actions and responses, an opportunity presented itself. One particular blog post really resonated with associates, as Shira recalled spirit days in

Using food gifts to promote your brand for Valentine’s Day provides a unique opportunity to engage and connect with both your customers and employees. Valentine’s Day is not the only holiday to present the opportunity to utilize food during this time of the year. Heart Health Month opens the door for any heart shaped offering as well as our extensive selection of heart healthy products including private label Granola Bars

Predetermined products make brand impressions easy. The benefits of promotional products when it comes to brand exposure are well-documented. And now, thanks to Staples Promotional Products, making a big impression is a lot easier. Predetermined products take the stress out of promotions – so you get lots of exposure with minimal hassle. The Challenge A regional gym and health facility with 17 locations throughout the northeast wanted to generate exposure

Staples helps make a difference. Using your brand to do some good in the world is more than just a talking point at Staples Promotional Products. It’s something we believe in. And for a recent marketing initiative we used promotional products to help make a difference in the lives of people all around the globe. The Challenge As part of our marketing efforts, we created special product kits for use

Building your brand with brand ambassadors Scott Cook, the founder and CEO of Intuit, said it best, “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” Influencer marketing is defined as a form of marketing where focus is placed on key individuals (or types of individuals) rather than the entire target market. This type of marketing identifies brand advocates that have power over

Nurses Week provides an opportunity to shine. Nurses are a vital part of the healthcare system, but all too often, they don’t receive the recognition they deserve. That’s why Nurses Week is circled on the calendars of many in the healthcare industry, especially hospitals. With this in mind, I had the opportunity to work with Orlando Health, a healthcare network of physician practices, care centers and hospitals in Central Florida. With

Using custom bags to create a tradeshow experience. When you think about Staples Promotional Products, you probably assume that we’re experts at marketing – it’s our business, after all. Well, you’re right, but even we can’t get by on just the strength of our name. We put in as much time and thought as you to ensure that we create the best experience possible. And when it comes to tradeshows,

T-Shirt Giveaways Can Make a Huge Impact No marketing plan is complete without promotional products. We all know that Americans love promo products and are more than willing to be a walking billboard if you give them something they’ll love. But just giving an item doesn’t automatically mean your brand will reap the rewards. The more creative and fun you get with your giveaway, the better your chances are to be

Staples helps PNC connect with female financial decision makers. Woman-owned businesses can often have a more difficult path to success than those owned by their male counterparts, although studies agree that women-owned businesses are the fastest-growing business segment in the United States. And while the number of wealthy women is growing faster than the number of wealthy men, many women still feel invisible in conversations with financial institutions. With this in mind,