On your marks, get set, promo! With warmer months fast approaching, so is a full schedule of charity races, fun runs and more outdoor fitness-themed events. Sponsoring these types of events is a great way to not only start to generate awareness via cause marketing but also establish your company’s vital role in the community. Create some buzz When you sponsor any event, especially one like a walk, run or retreat,

Your brand can help in the fight against heart disease. Did you know that heart disease is the number one cause of death among men and women in the United States? Chances are even if you haven’t been personally affected by heart disease, you know someone who has. What can you do to help? February is National Heart Health Awareness Month and it’s the perfect opportunity to use your brand

“That’s so sad, Alexa play ‘Despacito.’” Unless you’ve been living under a rock, you’ve probably noticed that we’re living in the 21st century. Your watch monitors your sleep and your lights turn on and off at the touch of a button (as opposed to the touch of an actual physical switch – that’s so old-fashioned). Ever since the inventions of such devices like the Amazon Echo, Google Home and, most

We all have that bag. You know the one. The bag that needs to seriously retire from your arsenal of travel tools. The one that might be hanging on to its last stitch, after only a few seasons. Enter the Commuter bag: a more streamlined, more mainstream and more versatile step toward the “everyday” bag with a twist. In a sea of nylon bags, the Commuter stands out by being

With the new year coming up, you’re sure to hear lots of office chatter surrounding one all-consuming and often un-followed through with topic: New Year’s Resolutions. While you might find a few outliers whose resolutions involve meeting new people, trying new things, etc., the majority of the population, and most likely your workplace, will be forming goals centered around losing weight and improving health and fitness. These are wonderful goals