Cause Related Marketing Benefits Your Business

There are more than 1.5 million nonprofit organizations registered in the United States. Meaning your business can choose from a big list of causes to support. And, implementing a cause related marketing program can benefit your business in so many ways.

Still not convinced this is a viable marketing solution? Cause-related marketing is on the rise, with charitable corporate giving amounting to $18.6 billion in 2015, a 3.9 percent increase.

Create unity at events and fundraisers with promotional products. These items can thank participants and garner attention. Plus, your employees and customers will be excited to wear promotional items like T-shirts and ribbons.

Some causes we think will inspire you include:

Breast Cancer Awareness

Mag-Lite Breast Cancer Awareness Flashlight 802CY, Pink Ribbon Golf Towel 805YO, 24 oz. Awareness Ribbon Water Bottle 80UPG

Breast Cancer awareness programs work to improve survival rates and quality of life for those impacted. People everywhere are familiar with the pink merchandise promoting breast cancer awareness. And there are unlimited opportunities for branding. You can donate branded merchandise to one of their many events featuring your logo to show your support and build brand awareness.


Reusable Sandwich & Snack Bag 80UNJ, Vita Laminated Recycled Shopper 80YOM
Known for their mission to “Save the oceans, feed the world” there is a lot of value that can come to your company by aligning with Oceana. And with supporters like Leonardo DiCaprio and Lauren Conrad, they are making waves with audiences for initiatives protecting and preserving the oceans. Promotional products that show your support of this organization can include animal and outdoor themes to lifestyle-changing products like reusable snack containers and lunch bags.

American Red Cross

Heart Secure-A-Badge 80RM2, Plush Heart Hot/Cold Pack 81131, 16.9 oz. Mojo Light-Up Bottled Water 818EV

Many businesses partner with the American Red Cross to host blood drives and fundraising events. Find product options that help drive home your message and are valuable to your supporters. Go red to align best with the cause. But any item that contributes to health and wellness improvement is sure to be popular.

Explore product ideas for your brand in our Heart Health Awareness catalog.

World Wildlife Fund

Coleman 54-Quart Classic Steel Belted Cooler 80WVM, Trash Talking Recycled Lunch Cooler 80SHZ
Everyone knows the World Wildlife Fund panda bear but did you know their message is to provide for the sake of every living thing? It’s a great organization for your brand to be involved with. The right promotional products can be used for fundraising purposes or to demonstrate support for the cause. Consider animal and outdoor-themed items that show your awareness of what this cause stands for.

Promotional products can help your cause related marketing by engaging your audience and bringing awareness to your business.

Find these items and so many more to support your next cause marketing program on