Get Involved: Community Events
As a business, you have the ability to make a difference in the community.
When you sponsor any event, although especially one like a walk/run or retreat, you immediately and substantially increase awareness of your brand. Not only that, but by participating in an event of any proportion, you are giving more than just money back to your community. You’re giving your time, public support and hard work to important causes in your area.
Encouraging health and wellness causes can ensure that your brand gains positive brand impressions during and long after the event, all while showing support for the causes that matter most to you and those in your area and beyond. No matter what event you choose to participate in, each offers unique opportunities for your brand to show off your support and your brand name and promise publicly. Doing your part for the community really pays off!
Hosting or even just participating in walk/runs, races or retreat events is also an ideal occasion to bring promotional products into the mix. If your employees are working the event, dress them to impress as your chosen brand ambassadors with branded gear. Additionally, branded merchandise makes for great giveaways and incentives for any participant. Think drinkware or unique bags to delight them and get your name out there. Be creative with your promotional products and your brand can stand out.
Cobrand with the event itself to gain even more positive publicity in your community as the recipients go forth post-event. By leveraging the event branding to your advantage, the potential ROI skyrockets. Being featured in the program book, on the event’s website and even branded signage or items in sign-up or post-race gift bags are all great ways to utilize your sponsorship and get brand recognition.
Whether you participate in a community walk, marathon or other event, your organization can do it all while raising money to help local chapters of organizations/causes you support. Make sure your brand is represented at these local events with logoed items people will love.
For inspiration on eye-catching products to bring to your next event, check out the Community Outreach Collection.