Here’s a product you probably don’t think much about until you need one: an umbrella.

If you’re anything like me, you never seem to have an umbrella handy at the right time. Or you could be like the other 25 percent of U.S. consumers. That’s how many of us own a promotional umbrella, according to the Advertising Specialty Institute’s 2016 global brand impressions study.

24.2Apparently, one’s tendency to be prepared for all kinds of weather goes up with age. ASI reports that folks age 65 and older are significantly more likely to have a promo umbrella.

As with many other popular promotional products, women are more likely than men to have this one.

From a branding perspective, there are a lot of great reasons to consider promoting with umbrellas.

Even though they aren’t needed every day, they generate an average of 1,331 brand impressions over their lifetime. Also, umbrellas have influencing power. In ASI’s report, more than half of consumers said the gift of an umbrella would make them more likely to do business with an advertiser.

Functionality is a hallmark of a good promotional products. More than 80% of consumers hold onto umbrellas for that reason. They serve a clear and important purpose.

Almost any business can find a way to promote with umbrellas. These products are ideal for outdoor events, including community festivals, golf tournaments and more.

The fact that they provide protection from the elements can make for some powerful marketing copy. Let your customers know you are there to take care of them. Umbrellas are a no-brainer option for financial, insurance and travel businesses.

No matter your industry or target demographic, a wide variety of promotional umbrella options exist.

Check out your choices, from high fashion to sporty to on-the-go function, at