Corporate Gifting Rewards You and Your Recipient

Like the old saying goes, “It’s better to give than to receive.” And while that might be a cliché, in business, there are truly unending perks to corporate gifting. There’s no better way to keep your company top-of-mind with valuable clients, and studies have shown employee gifting could boost annual profits by $2,400 per employee, according to The Work Foundation’s report.

Corporate gifting boosts brand recognition, generates positive associations with your business and, in the case of employee gifts, improves corporate culture.

The Value of a Customized Corporate Gift

Currently, corporate gift trends revolve around customization. Businesses need to show their clients they can go the extra mile and that they care about them on a personal level. Plus, it’s the perfect opportunity to showcase your company’s branding.

Here are some ideas that are sure to wow any receiver:

  1. Food Gifts


Food and drink are always timeless gift options, and they’re poised to continue growing. Packaged Facts forecasts U.S. consumer and corporate food gifting sales will grow 3.5 percent in 2016. You can take advantage of this delicious promotional opportunity with seasonal hot chocolate gift baskets, cookie baskets or any tea or coffee gift baskets.

  1. Apparel


Relaxed apparel (commonly known as athleisure wear) is what’s trending now with corporate gift buyers. Sweatshirts and zippered warm-up jackets are the name of the game here, with end-users sporting both embroidered and silkscreened versions. And these shirts aren’t just for lazy Sundays—they are popular to don around town, increasing your clients’ logo exposure.

  1. Tech Gifts


Tech consumes our modern-day lives, and we love it. Clients and employees can never have enough tech, whether it’s a power bank, portable Bluetooth® speaker or headphones, and everything in between. Suggest tech gifts to your clients that will demonstrate they’re always taking action to stay connected.

  1. Personalized Luxury Gifts


For those top-tier clients and top-earning employees, executive gift sets are just the thing. Whether they feature a journal debossed with the recipient’s initials or a beautifully imprinted leather portfolio, any company’s clients will be overjoyed. Other options include customized virtual reality gifts or any home and kitchen gift set.

The Trends in Corporate Gifting

  • Corporate gifting remains popular as a way to thank clients and show appreciation to valuable employees.
  • Customization is a rising trend among corporate gifts that adds a much-appreciated touch to any gift.
  • In a survey conducted by Incentive Magazine, 32.8 percent of businesses surveyed are giving food gifts in 2016.

One of the benefits of food gifts that come in a bin, basket or tin is that the gift can be shared and the end-buyer can keep the packaging, making both giver and recipient happy.