Global Marketing for a Global Economy
So You Want to Go Global?
Global marketing is a key initiative for many businesses. The benefits of expanding your brand’s reach to a global footprint are significant. That doesn’t mean it’s easy though, and the challenges hit more than operational procedures. Marketing to global channels is costly and time consuming, from inquiry to implementation and beyond.
Avoid the Costs of Managing a Globalized Supply Chain
From team trainings to time zone and language barriers, off-site management teams and beyond, your internal teams can quickly be consumed by unpredictable crises that take them away from crucial day-to-day tasks.
Relieving your internal teams of the tactical processes associated with doing business on a global scale allows them to focus on their core responsibilities, reducing stress and increasing productivity. Through our local partner network, you can take these time-consuming tasks (among many others) off of your team’s workload:
- Local invoicing for ease of currency and tax handling
- In-country and near-country suppliers for reduced or eliminated export and logistics fees
- Compliance team to ensure socially and environmentally compliant suppliers and decorators
Ensure Global Consistency for a Global Identity
Brand consistency in promotional products is already tedious. You are considering brand colors in your fabrics, the inks and decoration and even the hard goods. You are reviewing how your logo is represented, if the messaging is on track and much more. There is a lot to consider, and this applies to regional and national marketing efforts.
When expanding to global markets the difficulties also grow. Representing your brand accurately and thoughtfully on a global scale can be particularly challenging. Collaborating with local experts to curate merchandise collections that are unique and culturally appropriate ensures your global initiatives are met on-time and on-brand. And when done correctly, the brand advocates your organization will build can help you achieve your goals and objectives faster.
How do we help with this? We work with our partners and clients to ensure global consistency across the board.
Experts in All Things You
Our Global Account Managers work with our supplier partners around the world to craft a locally executed branded merchandise solution that meets your global marketing objectives while addressing local market needs. Our model allows your team to communicate with a select group of key contacts while benefiting from the extensive support and expertise of Staples Promotional Products and our network of suppliers around the world. These key contacts will help you every step of the way in the design, production and management of your program.
Talk to your Staples representative today to learn more about how your brand can globalize with Global Identity Network.