Using Promotional Products at a Golf Event
How to make branded merchandise fit your golf event.
People who love golf, really love golf. A chance to get outside, enjoy nature and relax with friends, it’s not surprising that more than 25 million Americans (or 1 out of every 6 people) regularly play golf. And because it’s such a popular activity, smart businesses have identified ways to incorporate this passion into their marketing by hosting a golf event.
But it’s not enough just to rent out a local course – you need to make it an experience. If you want people to remember your outing as more than the time they birdied that long par 4 or nearly got a hole-in-one, you need to make it memorable. You need to power of branded merchandise.
There are so many options to choose from:
Depending on your budget, you can go as extravagant or humble as you want. Everyone loves a new putter or golf bag, but personalized tees or divot repair tools are just as useful. The opportunities for using promotional products on the course are practically limitless.
Start with a welcome package. When people enter your event and pass through registration, hit them with brand impressions in the form of a welcome package. Include a logoed golf towel, ball marker and sleeve of balls (all branded, of course), along with some marketing material about your company.
Run a closest to the pin contest. Once they’re out on the links, keep everyone engaged in the event with a closest to the pin contest. Give the winning shot a nice item like a Nike® Dri-fit jacket. Classy and stylish, it will generate tons of exposure every time it gets worn, whether on the course or running around town.
Raffle off a big ticket item. Don’t forget to gather lead information using a raffle. A TaylorMade® Ghost Tour Putter is the type of item everyone will want. Giving one away will help you gather names and contact info by the dozens. Be sure to get it branded, so the winner won’t forget who gave them such an amazing club.
Promotional products and golf events are a perfect match – like a scramble pairing your top notch short game, but meager drives with a big hitter who struggles around the green. This is because you already know what attendees to your event like – golf. Pair it with your brand to make any golf event a huge success.