Health & Wellness Programs: A Growing Initiative

Health and wellness programs are no longer a trend—it’s a growing priority among the population. Don’t believe us? The global health & wellness market now is three times larger than the worldwide pharmaceutical industry, according to the Global Wellness Institute. Today, people are taking a proactive approach to their health. And, if you’re looking for dollars, the global wellness market (i.e., healthy eating and nutrition, fitness and preventative health) is now worth $3.4 trillion.

If you are not integrating health and wellness programs into your corporate culture, now is the time to get started. Now, more than ever, prospective and current employees are looking for employers who care about employees’ well being. The Virgin Health Miles/ Workforce survey found that about 87 percent of employees consider health and wellness offerings when choosing an employer.

Health & Wellness Programs and Employee Happiness

But the benefits of a health and wellness program continue past new hires. The American Psychological Association’s (APA) Psychologically Healthy Workplace Award named four employers that did the best job of incorporating health and wellness programs into the workplace, and they found that the winners also had an average turnover rate of 6 percent, while the national average is 38 percent. And, the U.S. Department of Labor sponsored a study that proved corporate wellness programs have been shown to result in a 3-to-1 ROI in terms of corporate financial gains thanks to reduced absenteeism, staff turnover and employee stress.

While there is no perfect track for corporate health and wellness programs, there are small steps that result in big payoffs. Employees love receiving health and wellness products, and branding them with your company’s logo fosters a sense of community—it shows that you care. To ensure your promotional health and wellness products are on trend, we suggest:

  1. Hand Sanitizers

An important aspect of health and wellness programs is prevention. Yearly flu outbreaks cause employers about $10.4 billion in health care and absenteeism costs. Hand sanitizers and antibacterial wipes curb the problem at the source, so that they don’t have to wreak havoc on your client’s business.

  1. Fitness Trackers

The forecasted wearable device market is predicted to reach nearly $6 billion by 2018, according to Statista Fitness. Trackers will no longer be a high-priced fantasy; they will be a mainstream necessity. If companies want to go the extra mile for their employees, fitness trackers are always a good program reward.

  1. Athletic Apparel

With the health and fitness markets heating up, athleisure clothing has transformed from a trend to a lifestyle. Sales of moisturewicking zip-ups are racking up big dollars at retail. Activewear is predicted to reach $83 billion in sales by 2020, according to Morgan Stanley Plus. Now is the perfect time for you to present this hot trend to your clients. Use virtual samples to demonstrate how amazing their logo will look on a zip-up jacket, sweatshirt or long sleeve T-shirt.

  1. Yoga Accessories

According to a survey by Yoga Alliance, there were 36.7 million yoga practitioners in 2016, who spent $16.8 billion on clothing, equipment and accessories. Suggest to your clients branded yoga mats, sport bottles or duffel bags, and they’ll be sure to see an increase in employee energy, morale and productivity.

For more ideas, explore our Flu Prevention and Awareness Guide.

  • Health and wellness benefits offered by companies have become more important to current and prospective employees when evaluating one company versus another.
  • Fitness trackers and branded athleisure apparel are popular rewards in corporate wellness programs.
  • Promotional products play an important role in corporate wellness programs and are used in a variety of ways: as incentives for reaching wellness goals; to prevent the spread of colds and flu, which often leads to an increase in absenteeism; and, to foster a sense of community.