Getting the most from your next indoor event.

The freezing temperatures outside may say otherwise, but spring is rapidly approaching. And that means tradeshow season. If you’re planning on exhibiting at an early show, chances are, you’ll be presenting inside. Here’s a quick primer on how to promote at an indoor event.

Plan your booth for maximum impact.

Tradeshows can have dozens, if not hundreds of different booths. With so many people competing for attention, it’s important to find a way to stand out. When you consider that nearly half of tradeshow attendees plan on buying something, this takes on an even greater importance.

Making a big impression starts with how you outfit your booth. Think about the impact your flyers, banners and signage have. Are you sending the right message if you use the same old booth from years past? Or would you be better served by investing in new materials? How will things look under the washed out effect of indoor lighting? Will you have access to electrical outlets? Plan your booth accordingly.

Find the right sponsorship.

Many events allow you sponsorship opportunities. If you decide to take advantage of this, find what’s right for you. A breakout cookie and coffee session might be just the opportunity you’ve been looking for to generate brand awareness with attendees. Or maybe you want to get your name in the show guidebook. Whatever you choose, make sure it’s something that reflects back on your company and your marketing goals.

Reel in the audience.

How are you going to lure attendees into your booth on the day of the show? An indoor event it the ideal place for a contest or game at your booth. You could have a target contest with squirt guns, where winners get a bigger prize. Maybe it’s bean bag toss. Whatever you choose, make sure it’s fun and interactive. That will draw people in.

Whether you have a game or not, you should have a fun and innovative giveaway. People love tradeshow swag, and the more unique the better. It could be a traditional item like a cap, but made fun and desirable because of a brand name like Dri Duck. Or it could be something completely unexpected like a desktop basketball globe game.

The good thing about an indoor event is that you don’t have to worry about inclement weather, wind or even harsh sunshine. This presents an opportunity for you to go wild and have fun. And that’s the secret sauce for making any tradeshow booth a success.