Marketing 3000: Influencer Marketing
Social Media is King in 2017
Although there’s a lot of hoopla in the media about millennials being glued to their cell phones, they’re not the only generation guilty of this. With two-thirds of the world’s population (Internet users) using social media, alongside the continued growth of ad blockers being utilized by this same demographic, it makes sense for marketers to be thinking about ways to capitalize on this trend. Thus, influencer marketing was born.
Influencer Marketing and You
In case you’re not familiar, influencer marketing involves utilizing individuals with a strong social media following to gain seemingly organic impressions and interactions for your brand across different social platforms. These influencers are typically chosen based on some aspect of their social media which appeals to the target audience that the brand in particular is looking to get their product in front of. For example, bloggers are a popular choice of influencer as they are generally quite niche and have loyal followings.
The idea behind this form of marketing is that when a person that your audience looks up to i.e. an influencer recommends your product, it is seen as more trustworthy than traditional advertising. Influencer marketing offers opportunities for brands to engage with their ideal clientele at any moment in their day with highly creative, organic campaign.
When selecting social media influencers, make sure you define what you’re looking for. Take into account the relevance to your industry and the reach the influencers have. In addition, here are a few more tips to find the right influencers for your brand:
- Look for influencers based on interest and passion.
- Understand who your community is.
- Create experiences for your influencers to share.
- Invest in your influencers and interact with them. Know them well.
- Strive for a relationship with your influencers.
Building Promo In
Going along with this, promotional products are the perfect way to give your influencers something to share with their captive audiences. From bags to bottles, giving your influencers branded merchandise to showcase on their social media is a perfect opportunity to get your branding seen by the people you want. Check out StaplesPromotionalProducts.com for more ideas.