Marketing on a Budget
Big marketing on a budget.
If you’re like many businesses, you want to make the most out of your marketing efforts, and grow your business without an expensive marketing campaign. So what can you do to make a big impact in the market without spending a lot of money on marketing programs that you aren’t 100% sure will be successful?
Of course the best plan of action is to dedicate time for strategy and planning, but we have a few marketing ideas that might help during your planning.
Inexpensive ways to market your business:
- Have a great blog – Blogs are a great way to generate online exposure and enhance your website. By improving your search engine ranking, they improve our visibility on the web. A great way to brand yourself as an expert, nurture relationships and capture leads, a good blog can be the cornerstone of a good marketing campaign.
- Build an email list– Email is one of the strongest forms of marketing communication. It puts you in direct touch with your audience and lets you speak to them directly. Start compiling a list as soon as possible and provide recipients with exclusive content they will value.
- Engage with your community– No matter what your industry, there’s an entire community out there. You just need to reach them. Start with social media and industry sites. Be active. Comment on people’s posts, reply to tweets. Or if the community exists near you, go to meetings. Network and engage – people will remember and respond. Go to events as a cohesive, branded team and spread your message with gifts. Use giveaways that tie back to your brand on social media and people will think of you when it’s time to buy.
- Utilize the power of promotional products– Promotional products are a great way to get maximum marketing bang for your buck. A study by ASI found that promotional products cost on average only .07 cents per impression – far lower than most other forms of marketing and advertising.
Marketing always requires creativity and thinking outside the box, but through careful planning, you can get the exposure you need without spending a lot of money.