Successful rebranding begins on the inside and radiates outward.
But how can you show who YOU are by buying just one item? The answer is easy: We call it a promotional product.
Just like us, your customers are the key to your success, but that relationship begins with you and your staff. Once you’ve settled on your new brand and determined your new position in the marketplace, it’s time to announce the new you!
If you have a staff, be sure to include them when spreading the word about the new brand. They need to love the new look just as much as you do, especially your sales staff. Ensure they understand the reasoning behind the new brand. Make sure you have an internal kick-off complete with logo tees for everyone, or a nice polo, if it’s in the budget.
Remember that long-time customer who you surveyed when you were tackling the rebrand? That’s the first person outside the company you need to visit (with a thank you gift in-hand.) What kind of gift? Well, that’s up to you, but your Staples representative can help you find the perfect on-budget item to remind your customer that you appreciate their time.
One of the key things to keep in mind is matching your promotional items to the new you.
You have to think beyond pens with a logo! That’s where the Staples comes into play.
If you really want to win the attention of attendees at a trade show or chamber mixer, you need to set yourself apart. Don’t be afraid to try something new and different – just make it something that represents you and what you do.
- A nail salon owner can provide logoed emery boards. There are also nail kits, hair brushes and countless other items to emblazon with your salon logo and name.
- A medical office has many options, including logoed coloring books, hand sanitizer, lunch containers, pill cases or scrubs. Or for more formal gifts, consider custom stethoscopes or pedometers.
- Not-for-profits are always looking for cost-effective options to keep their name in the forefront of donors’ minds. Consider totes, lunch containers or small award incentives like desk clocks.
Always have promotional items on-hand.
You never know when an opportunity is going to present itself to spread the word through a physical gift. It could be a local tour coming through town or a trade show bag giveaway that has room for an extra item at the last minute. (Consider logoed shopping bags to send in-store purchases out the door or reusable bags to donate to chambers or non-profits.)
Being prepared with an arsenal of promotional products that were chosen with extra thought can help build your new brand and coerce recognition for the future. Just remember, if you don’t think of who you are when looking at the promotional item, then move on to something more in-line with your rebrand.