Oh wait. That’s not right. Today is Thursday, right? No? It’s Wednesday? Shoot, I have a meeting to get to.

This is a real sort of conversation I have with myself more often than I’d like to admit.

And I know I’m not alone. In fact, trouble keeping the hectic work days from running together is no doubt why 22 percent of U.S. consumers admit to owning a promotional calendar.

Sure, we have our smartphones and access digital calendars at our fingertips. But there’s something wonderful about old-fashioned monthly, daily and weekly calendars you can hang on a cubicle wall and set on a desk or nightstand. And it’s so fulfilling to tear off a page at the day or month’s end.

The continuing popularity of promotional calendars is the subject of the following infographic from the Advertising Specialty Insitute.

12 months brand exposure

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