Usefulness is a key attribute of successful promotional products.

In fact, eight out of 10 product recipients told the Advertising Specialty Institute that an item’s usefulness was a deciding factor in whether or not they’d keep it.

This is an important point to keep in mind anytime you’re considering investing in promotional products for your business. Always be thinking about your target audience and what kind of items would be convenient for them – convenient enough to warrant holding onto.

Becuase they’re so handy and almost universally needed, writing instruments are a classic promotional product. They are very cost-effective to produce and useful to almost any end-user.

In its recent Global Impressions Study, ASI devoted a whole section to writing instruments. Check out the infographic below for some key findings about promotional writing instruments and specific demographics.



Want more insight like this? Click here to access a variety of white papers, including the entire ASI Global Impressions study.