Everything a promo buyer needs to know.

You’ve made an important decision – you’ve recognized the power of promotional products and decided to harness it for your organization. But now that you’ve committed to becoming a promo buyer, don’t just rush out and buy a bunch of logoed items to give out to clients and associates. There are a few things you should know first.

Identifying your goals.

What do you hope to achieve with your promotional products? Increased exposure? Improved brand loyalty? A strong return on investment? All of the above? Well you’re in luck, promotional products give you all of these things. But not every product suits each goal equally well. Some items, like flash drives, for example, offer incredible functionality that all but assures they will be used repeatedly. But they’re not the best way to attract the attention of the public. So how do you choose the right item for you? I’m glad you asked…

How to select the right item.

Once you’ve decided what the main goal of your branded merchandise will be, it’s time to select a product that will meet that goal. Do this by considering the end user. If someone gives you a ball point pen, do you show it off to your friends? Probably not, unless it’s something really unique. But you probably use it often at your desk. If your goal is to remind clients and potential clients about your company, this is a good choice.

If your goal is to generate brand exposure to the public at large, you need something useful that will be prominently displayed out in the world. For this consider something like a nice jacket or a reusable tote. If you’re struggling to decide what’ the best product for your goals, reach out to your Staples Representative. They have lots of experience helping people like you make the right choice. Which leads me to my last point…

Finding the right provider.

There are a lot of choices when it comes to selecting a promotional products provider. But only one can offer you an unmatched network, the flexibility you need, exact matching for brand integrity, and unbeatable customer service. Spoiler alert: it’s Staples.

We’re here for you. See what we’re all about. You’ll be glad you did.

This article is part of a series titled Promo Buyer 101. This series is perfect for anyone who is just starting to buy promotional products for their organization, or is a veteran buyer but is looking for tips and ideas for branded merchandise needs. Check out the other articles in the series and be sure to share with your colleagues.