Teaching students is the most important duty of an educational institution.

But it’s also important to provide education about your brand. The right marketing strategies can help you reach potential students, keep alumni engaged and help faculty and staff feel appreciated. The following promotional products ideas can be used by educational institutions of any level.

Attract students.

Whether your recruitment efforts are focused on the students themselves or their parents, it’s important to get your institution’s name out there. Make sure your school has a presence at community events. Ensure that your school logo is highly visible with logoed products that event goers will carry with them and keep. From a tent or table at a recruitment or community event, offer complimentary gifts to keep your brand top of mind. Some such gifts include logoed bags, school supplies and flash drives pre-loaded with information about your program. Outfit recruiters in logoed T-shirts or polo shirts, depending on the event.

Show school pride.

Your students and alumni should be proud of their education. Help them show it with products they can use every day. Logoed sports bottles, backpacks and all kinds of apparel, from T-shirts to polos and athletic wear, are great options. Also consider bumper stickers, magnets and even such supplies as pens, pencils, binders and tablet cases. These products can be offered for sale at campus bookstores or as incentives for alumni and community members who donate funds to your school.

Recognize faculty and staff.

Don’t forget about the people who are the real key to your program’s success. Faculty and staff keep your institution going. Foster a positive culture among your school community with appreciation efforts. Help teachers and staff show their school pride with logoed apparel. Sweatshirts make excellent gifts around the holidays. Also, be sure to reward employees with recognition gifts for milestone service anniversaries. High-quality writing instruments or plaques are perfect for just such situations.