From Social Media Marketing to Social Selling
We all know that social media is huge. And while we’re used to using social selling of our brand’s image and reputation with customers, prospects and even employees, primarily through content marketing, is that all there is to it? Or is there opportunity to sell products, services, and even your promotional products on social media?
Selling Promotional Products on Social Media
From a social media user’s standpoint, we can all agree that social selling has become commonplace in today’s world. From selling products and services on Instagram (such as essential oils and makeup to fitness and diet tips) to the less common shop feature on your Facebook business account* to take orders any time, any day. And while the idea of social selling to some is welcomed, to others it is extremely unappealing. There is worry about privacy and controlling the content they see when they’re trying to socialize, to the quality of the product or service, identity theft and general goodwill of the provider. But for many, the ease of buying on social media is too appealing to pass up.
How do you keep up with these social selling trends?
As we continue to see more and more users stay on social media and not click through to a website, the need for companies to sell on social media will continue to grow. And by some projections this growth will be rapid and astounding. But selling your business’ product or service directly on Facebook may not be appealing to leadership, or even an option ethically within your company. However, selling your promotional products may not raise as many red flags.
Will anyone even buy my promo products?
Your first question is probably, “why would anyone want to buy my promotional product from me?” This is an understandable and common question, particularly for B2B companies and even startups and fresh faces to the marketplace. But the bottom line is that people like promotional products, especially ones that feature really cool designs and slogans. And that alone can make your products appealing to a brand new customer.
Ok, then how would I price my promotional items?
This is a great question, just because it has your logo on it and will generate countless impressions for you, doesn’t mean that someone is going to spend $50 on a single item. Researching best practices on product pricing can save you from losing the investment you’ve already committed from buying the promotional product, having employees put the items up on social media and the cost of the marketing initiatives to let people know they’re there.
I have to market my products?
Just like anything else you do, be sure to get the word out to your customers and prospects about your items now available. Here are some quick and simple ideas to generate awareness:
- Start by giving your promo items to your team, and then get photos of them representing your brand and wearing the items. People are more inspired to buy when they see an item in use or on a person
- Create social media posts (with pictures), and ideally hit that “promote this post” button in order to grow awareness and sales
- Add an ad to your email marketing campaigns
- Offer a discount code for your other products or services with the purchase of your promotional items (feature this in confirmation emails, with your customer services and sales teams over the phone, in promotional emails and on your social media accounts)
- Link to your social media products’ page on your website (this one may sound crazy since we just discussed how people aren’t visiting websites as often, but it never hurts to push them to it)
- Add a link to employees’ signatures in their emails – and make it stand out so customers and prospects see it and click through
- Do you have a physical location customers visit? Have signs and handouts that promote your social presence and your products to purchase
This article is part of a series titled Promo Buyer 101. This series is perfect for anyone who is just starting to buy promotional products for their organization, or is a veteran buyer but is looking for tips and ideas for branded merchandise needs. Check out the other articles in the series and be sure to share with your colleagues.
*Not available to all business accounts at this time