Take Note: Half of Consumers Use Logoed Pens
Open your desk drawer or reach into your personal bag.
I bet you find a logoed pen or other branded writing instrument.
Pens – ballpoints with caps, clickers, rollerballs and every style you can imagine – are classic promotional items. As giveaways and daily tools for the job, logoed pens are applicable to almost every type of business. Pens make sense from the financial sector to the service industry and beyond.
With that in mind, it’s no surprise that the Advertising Specialty Institute consistently finds in its annual consumer survey that half of Americans own a logoed writing instrument.
Just one pen seems like a low number to me.
My home office drawer is full of logoed pens I’ve received from real estate agents, pharmaceutical companies, restaurants and even my dog’s veterinarian. Advertisers love promotional pens because they are a cost effective and useful way to promote. According to ASI, the cost per impression for logoed writing instruments is just 1/10th of a cent.
Promotional pens are slightly more popular among women than men. This is, apparently, even more true in the suburbs, where 58% of women own a logoed pen.
Although you, like me, probably think of a traditional ballpoint pen when you first think of a logoed writing instrument, there are many more choices. Trendy colored pencils, markers, highlighters and even specialty items like carpenter and golf pencils are part of this promotional products category.
In response to tech trends, many of today’s logoed pens even pull double duty as a stylus. That’s an important option, since the word “tablet” – which brings to mind a pen’s best friend – has taken on new meaning in recent years.
There are some regional trends concerning promo pens, too. In Philadelphia, logoed pens are a little more popular than the national average, with 66% of consumers owning them. And Democrats in the Southeast are more likely to own promotional pens than are their Republican counterparts.