Bold is back in a big way.

Warmer weather is finally starting to arrive and it’s bringing with it a bright new trend that you’re sure to start seeing everywhere. Forget florals, because the use of bold, saturated color palettes aptly dubbed “paintbox colors” is the spring style that’s taking over runways and street sidewalks alike.

Spotted on the SS ’18 fashion runways from the likes of Marc Jacobs, Versace and Salvatore Ferragamo, this emerging color trend continues to gain speed with high-end designers and fast-fashion retailers alike. From bright primaries to glowing neons, expect to start seeing lively shades of pinks, reds, blues and yellows on a myriad of pieces.

Whether you choose to wear it monochromatically or colorblocked, it’s clear that paintbox colors are going to be the go-to statement pieces of the warmer season. You can even channel your inner-Picasso or Pollux and mix your bolds, fully utilizing this trend to create a look that screams confidence and style at everyone you meet.


Out with the old, in with the bold.

This trend isn’t exclusively related to fashion, either. Pantone’s spring color trend report is a veritable rainbow of saturated, eye-catching hues designed to be used in any facet of design. Their spring 2018 palette, much like the paintbox colors seen on runways across the world, invokes a sense of fun and exploration, ideal for playing with unique color combinations and stories.

These striking shades can bring your brand even greater exposure when applied in conjunction with your promotional merchandise. There’s no doubt that color plays an important role when it comes to brand recall and recognition. From classics like drinkware to more unique, specialized products tailored to your needs, Staples has you covered with branded items in trendy colors that allow your brand to shine.

So, crack open that old box of Crayolas for some inspiration and add some bold paintbox colors to your wardrobe to elevate your street style this spring.

Check out to find a myriad of imaginative products perfect for your next branded event.