Trend Tracking at Tradeshows
Staples keeps up with trends to ensure your promo is always on point.
We research and attend some of the top tradeshows in every industry, not just our own, to stay up-to-date on the latest and greatest in trends and brands so you don’t have to. We’re talking tradeshows like PPAI, NY Now, Magic, Outdoor Retailer and Agenda, to name a few. This month, several of our employees got the opportunity to attend the ASI tradeshow.
What is ASI?
Advertising Specialty Institute® (ASI) is the promotional product industry’s largest membership organization offering media, technology, marketing and education to help cultivate success and community. ASI strives to provide a culture of support and care with the best service, products, education, research and content available to help its members succeed, every step of the way.
Promotional products make up a $24.7 billion industry. Why is the industry thriving? Because logoed items like hats, T-shirts and bags are traveling advertisements that leave a lasting impression, making them crucial for building brand awareness.
The industry is made up of suppliers who create, source and imprint products, and distributors who then creatively market and sell the imprinted products to their clients who use them to promote their business. Clients include Fortune 500 companies, nonprofits, schools, hospitals, charities and small businesses.
Staples employees attended the show and learned all about new trends in the industry, new products and brands available and new partners we can work with, all to help you make the most of your promotional products.
Additionally, SPP is proud to extend our congratulations to our very own Anne McKeough, who was selected as the winner of the 2019 Distributor Woman of Distinction at the annual ASI awards banquet, the Counselor Awards! Anne's unique approach to winning business, skill in recruiting and mentoring top talent and ability to create a vision that facilitates the continual enhancement of a platform that supports the needs of today's high-spend global customers are just a few of the many vital capacities Anne brings to our business. With over 22,000 distributors in our industry, this was quite an honor and well-deserved.
Keep an eye out for the full brief detailing our ASI trend findings coming soon!
