USB Drives – an Underrated Marketing Tool
Using USB Drives to market your organization.
If there’s one promotional product people can never have too many of, it’s USB drives. The handiest way to store and transfer data, Universal Serial Bus (did you know that’s what USB stands for?) drives are also a great way to market your business.
Also known as flash drives, thumb drives, jump drives and memory sticks, these handy tools are a great giveaway for the main reason that they are so useful. Perfect for trade shows, exhibitions and more, they help promote your organization and offer real value to the end user.
Here’s how to use USB drives for successful promotions:
The first thing you need to do is get a USB drive manufactured with your logo and contact information. They come in a variety of styles and sizes, so pick one that best suits your brand.
Once you have the right model selected, it’s time to decide what else you want the flash drives to do. Sure, you could just give them away, but if you do that, you’re missing a major opportunity. In order to be used, these drives are going to have to be inserted into a computer by the recipient at some point. Why not use that touch point to promote your organization?
Load them up with important and useful information about your company. This allows users to gather even more content. PDFs of whitepapers, prospectuses and sales material are perfect for this purpose. Or even better, preload the drives to auto-load a webpage when they are inserted into a USB drive. This ensures users always have access to the latest, most up-to-date information.
USB drives are a great way to reach customers. And because they’re extremely useful to anyone who uses a computer, they’re sure to generate lots of impressions over the course of their lifespan.