Virtual Reality: Marketing Hero
Virtual Reality is the next big thing in marketing.
Technology has made it harder to achieve desired results from marketing efforts. Commercials starting to become obsolete, radio ads a rarer breed, print ads almost extinct, and web banners nearly ineffective. How can you effectively market in the digital age?
Virtual Reality is the marketing hero you’ve been waiting for.
Let me introduce the hero. Virtual Reality has had the tech world abuzz for years, decades even, but until recently it has been impractical. Even with the advent of VR headsets, getting them into the hands of consumers has proven difficult, mainly due to price. That is until Google Cardboard came out.
Released in 2014 this Virtual Reality headset is made of, get this, cardboard. Fast-forward a year and now the promotional industry has affordable options that work with Google Cardboard software at price points as low as $3 a unit.
Suddenly, this hero product offers a desperately needed marketing solution to clients of all sizes. You create your content and we offer the customizable viewer to unlock the experience.
Already big name players like Sports Illustrated, North Face and the New York Times use Virtual Reality. Not surprisingly, it’s also wildly popular in the entertainment industry with Star Wars, the Discovery Channel and Paul McCartney using the technology to market their offerings.
But you don’t need to be a former Beatle to make it work for you. It’s perfect for so many industries. Imagine apparel companies letting you virtually try on a pair of pants. Or an architecture firm giving you a vision of future development. Medical providers could visually walk patients through procedures. Or vacation destinations help potential visitors envision the experience. The applications are practically limitless.
What does a Virtual Reality experience offer to you?
- An Immersive Experience – You have a captive audience, with few distractions to interrupt your message.
- Results – The VR experience is linked to behavior change because it takes the consumer through an emotional experience, not just a passive suggestion.
- Unforgettable – Did you know our brains are wired to remember/recall events associated with location? This allows your marketing message to have a stronger and longer recall.
- Timely – Virtual Reality is red hot right now. Early adapters are experiencing additional favorable media exposure, driving consumers to seek out this marketing experience.
Micah Ary Owens is a Senior Corporate Merchandiser for Staples Promotional Products. She loves finding products that find a spot in people’s lives. That means quality, on-trend products with great decoration. Her passion is bringing style and fashion to promotional products. Because that helps clients create a clear brand voice and make a strong emotional connection with their customers.