What’s Trending Now: Food Gifts
Now that the holiday selling has begun, the last thing you want your clients to do is to leave gift-buying to the last minute. While it can be difficult to find time to brainstorm the best way for clients to please everyone on their holiday gift lists, there is an option that can put a smile on everyone’s face: food. Whether it’s figgy pudding or pumpkin pie, edible gifts and the holidays go together like Santa Claus and his elves. And even better? The promotional options for food gifts put figgy pudding to shame. There’s no better way to wrap up a profitable business year than with a gift that truly says “thank you,” and one that recipients will truly appreciate (especially when they’re dealing with the classic holiday stressors like family reunions, flight delays and gift-wrapping).
Food gifts are a dependable gift at any price point, and every target demographic—from millennials to CEOs—goes crazy for confectionary delights. Whether it’s candy, cookies, pretzels or popcorn, there’s something for those with a sweet tooth and those who crave something salty. To help you get started, we’ve rounded up gift suggestions recipients will love.
- Standalone Food Gifts
The perfect option at a very reasonable price point, standalone food gifts put the spotlight on decadence. Whether your clients are nonprofits, large-scale companies or universities, personalized food gifts are sure to keep their branding and messaging top-of-mind for their very important circle of customers. Popular items include sea salt caramels, dark-chocolate-covered pretzels and cookies. Your client’s logo and/or holiday message can be imprinted on the gift box or on a customized card that can be inserted in the box.
- Drinkware Sets
If your clients are looking for a different angle on edibles, consider a gift basket designed around coffee or hot chocolate. These items can endure lengthy shipping, and it’s easy for the recipients to take them home to enjoy with their loved ones. Combine coffee and hot chocolate gifts with a beautiful branded drinkware product, and the gift’s reusability increases infinitely. That way, your client’s branding will continue to receive attention even into the new year.
- Combination Gifts
For those looking to take their gift-giving up a notch, the food gift can be a key player in a large gift set featuring a variety of branded promotional gifts. If your client is looking to display its branding in multiple locations, a gift set that includes a journal, plush bear or ceramic mug is the perfect solution.
Millennials are more likely than other generations to snack four times a day, while 94 percent of Americans snack at least once a day.
Research indicates dark chocolate reduces brain inflammation and boosts blood circulation, which Research and Markets attributes to why the dark chocolate market will reach $57 billion by 2022—a 9 percent increase.